ADVERTISING

BIONYALUX

Packaging Design

Agency: 33 and Branding

Description

Sugar cane is China's largest sugar raw material. In China, annual sugar cane production exceeds 100 million tons. About 50% of the fiber can be used for papermaking after the sugar cane residue left after the sugar is squeezed. However, due to technology, site, cost and other reasons, only a small part of the bagasse was successfully recycled for paper pulp, and the remaining large amount of bagasse was violently treated or burned, which caused not only the waste of resources, but also the environmental pollution. As a medical beauty skin care brand with social responsibility, BIONYALUX decided to make some changes to recycle the bagasse into the product packaging. The newly-launched customized skin care products are based on the skin care concept of reducing the skin for the skin, bringing a new skin improvement experience to modern women, which coincides with the zero burden, environmental protection and ecological concept of bagasse recycling. We have made the bagasse into a round outer packaging through technical extraction and semi-automatic wet pressing process, making the inner packaging reasonably placed and easy to carry. In addition to the high compatibility of the packaging material and the product concept, in terms of design, we extracted from the product features of the [30-day skin improvement treatment process 60-day food-grade limited shelf life] and chose [30] [60] as the visual identification of the product symbols, and by using the structure of the digital font, we subtly integrated 1, 2, 3, those three stages of use into the visual identification. In the process of packaging design and production, we have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded. In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.

This professional campaign titled 'Packaging Design' was published in China in October, 2018. It was created for the brand: BIONYALUX, by ad agency: 33 and Branding. This Design medium campaign is related to the Beauty industry and contains 7 media assets. It was submitted over 2 years ago.

Credits

Advertising Agency: 33 and Branding, Beijing, China

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