Pack Attack, Box Boy

Agency: Saatchi & Saatchi


We created flash games and placed them on sites where high school students can download free games. At first the games seem exciting. But players soon realise they can’t achieve much in the game, just like in a real dead-end job. After quitting the game, a banner appears with a link to the WITS website.

This professional campaign titled 'Pack Attack, Box Boy' was published in South Africa in March, 2009. It was created for the brand: WITS, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Education industry and contains 2 media assets. It was submitted about 13 years ago.


Advertising Agency: Saatchi & Saatchi Johannesburg, South Africa
Ben Du Plessis: Executive Creative Director
Jade Manning: Creative Group Head
Keshia Meyerson: Art Director
Olwen South / Russell Grant / Jeff Harvey / Musa Sithole: Copywriter


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