Overnight Dryness

Agency: Saatchi & Saatchi


Effective nappies means a better night's sleep for your baby. A print campaign to show that your baby will sleep dry and uninterrupted with Pampers – so their dreams won't have to end abruptly.

This professional campaign titled 'Overnight Dryness' was published in Israel in February, 2010. It was created for the brand: Pampers, by ad agency: Saatchi & Saatchi. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 12 years ago.


Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Art director: Yuval Zuckerman
Copywriters: Idan Regev
Account director: Idit Zuckerman
Supervisor: Nir Federbush
Account executive: Mimi Cohen
VP planning: David Kosmin
Planner: Guy Gordon

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