Description
Housing deficit in Chile (including irreparable damaged houses, groups of families that live together and overcrowded urban centres and houses) affect 1,150,000 people who need a place to live. That means that today 6 in 100 chileans live in precarious conditions.
This campaign looks forward to make visible an invisible issue in public agenda.
This professional campaign titled 'Overcrowded Banners' was published in Chile in April, 2018. It was created for the brand: Fundación Vivienda, by ad agency: Y&R. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.
Credits
Advertising Agency: Prolam Y&R, Santiago, Chile
Chief Creative Officers: Francisco Cavada, Alvaro Becker
Chief Creative Digital Officer: Andrés Díaz
Head of Art: Emerson Navarrete
Creative Directors / Copywriters: Andrés Díaz, Sebastián Vildósola
Art Directors: Marco Calderón, Javier Jensen
Motion Designer: Luis Gajardo
Producer: Empresas Mena
Director: Leonardo Mena
Digital Account Supervisor: Carolina Picasso
Graphic Producer: José Borquez
