Agency: And Action


Let me introduce Outsauce!

Or how we created a bold sales video for United Software. This video concerns how those companies hide their workflow and processes under the sauce. But not United Software; all their operations are transparent and understandable for the client, and that's what we're talking about 🤝

AI was also involved here; we tested all the key visuals through MidJourney on different audiences to understand what works better [ketchup or cheese sauce].

This professional campaign titled 'Outsause' was published in Ukraine in November, 2023. It was created for the brand: Usoftware, by ad agency: And Action. This Digital medium campaign is related to the Electronics, Technology and Professional Services industries and contains 1 media asset. It was submitted 4 months ago.


production agency: and action
creatieve lead: Ivan Ishchenko
director: Serhii Mysak
PM: Ksenya Kurylyshyn
Producer: Veronika Homeniuk
Post-production producer: Ksenya Kurylyshyn
DOP: Max Malinovskyi
Creative copywriter: Mariana Fedyna
Style: Yara Under Cover
Make up: Julia Aksionova
Editor: Ihor Malytskyi
Звук: Artur Bodnarchuk
Color: Eugeniy Moroz
Gaffer: Mykola Nestor
Actor: Istan Rozumny

IZI mobile
Al-Futtaim Health


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