For the celebration of the international race day we decided to create a special edition that had NO COLOR, to give a very important message to the whole country, OUR FLAVOR HAS NO RACE.
This professional campaign titled 'Our Flavor Has No Race' was published in Colombia in October, 2018. It was created for the brand: Postobón, by ad agency: BBDO. This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: Sancho BBDO, Bogotá, Colombia
CEOs creative directors: Mario Lagos, Diego Almanza, Juan David Jaramillo
Creative Director: Sebastian Cuevas, Andrés Lancheros
Art Director: Manuel Bedoya
Copywriter: Santiago Gómez, Julian Ochoa, Jhonnathan Triviño
Editors: Ricardo Solano, Cristian
Planner: Juan Camilo Laverde
Account Executive: Karol Rincón
Community Manager: Stephanny Walteros