Description
Nissan Colombia and DENICOLÁS/TBWA's Mother's Day campaign, "Our First Assistance System," celebrated mothers by drawing a parallel between their intuitive care and Nissan's technological innovations. The campaign recognized a mother's protective instinct as the original "assistance system," predating any technology. Rather than emphasizing technical features, the initiative focused on the origins of driving intelligence, rooted in maternal care. Deployed across graphic and digital formats, the campaign aimed to emotionally connect with the audience, highlighting the connection between Nissan's technology and motherly love.
This professional campaign titled 'Our First Assistance System' was published in Colombia in May, 2025. It was created for the brand: Nissan, by ad agency: DENICOLÁS\TBWA. This Digital and Print media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 2 months ago by Copywriter: Laura Lozano Florez of DENICOLÁS/TBWA.
Credits
Credits
Advertising Agency: DENICOLÁS\TBWA, Colombia
Client: Nissan Colombia
VPO: David de Nicolás
General Creative Director - Head Of Art: Duván Villegas
Creative Director: Laura Lozano Flórez
Art Director: Felipe Cabrera - Edison Carrero
Copywriter: Laura Lozano Flórez
Brand Director: Esteban Viegas
Brand Executive: Paula Catalina Alonso
