I look good in pink
Description
Ouma ('granny' in local language, Afrikaans) Rusks is a South African rusk made from a traditional buttermilk recipe. It was first produced in the rural town of Molteno, in the Eastern Cape, by Elizabeth Ann Greyvenstyn in 1939, in response to an initiative by the town's pastor to help the entrepreneurial efforts of the women in his congregation.The brand currently dominates the relatively-small local rusk market, and is manufactured in the same town it was first produced. We used AI and human designer nuance to imagine what 'Ouma Barbie' would look like. The result has been viral with the content dominating social media shares and news headlines in South Africa, with millions of customers reach, proving a well-crafted still, still has the power to own the social graph
This professional campaign titled 'Ouma Barbie' was published in South Africa in July, 2023. It was created for the brand: Ouma Rusks, by ad agency: Retroviral. This Design and Digital media campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted about 1 year ago by CCO: Mike Sharman of Retroviral.
Credits
Agency: Retroviral, JHB, South Africa
CCO: Mike Sharman
Head of design: Koketso Masisi
MD: Pippa Misplon
CD: Ndumiso Nyoni
