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DoorDash

"Other Commitments"

Agency: Quality Meats

:30 Other Commitments

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Description

DoorDash is aiming to highlight the flexible benefit of gig work, also known as dashing, in a new campaign developed by Quality Meats in partnership with Superette, DoorDash’s internal creative studio. The campaign marks the first work for Dashers under DoorDash’s new brand platform, “Your Door to More,” that was unveiled at the beginning of the year.

The new :30 spot, “Other Commitments,” is the first in a series of ads that will launch this year, showing how delivering with DoorDash is the quick and easy way to earn through life’s twists and turns.

“Other Commitments” showcases the key benefit of flexibility where dashing allows people to set their own schedules and deliver when it works well for them. In the spot, delivering with DoorDash sets off a chain of events that gets Dashers to earn quickly, reliably and flexibly for the things we could all use more of. The fast paced direction balances the realities of why people deliver with DoorDash while keeping the story fun and interesting. It ends with the tagline, “Your Door to Earning on Your Time.”

The campaign, which was produced by Furlined and directed by Paco Cruz, aka PACO, will run on streaming and social platforms, as well as in Canada and Australia.

This professional campaign titled '"Other Commitments"' was published in United States in May, 2024. It was created for the brand: DoorDash, by ad agency: Quality Meats. This Film medium campaign is related to the Delivery Services industry and contains 4 media assets. It was submitted 2 months ago by Founder: Kristen Bryan of KBPR.

Credits

Client: DoorDash, Inc.
Chief Marketing Officer: Kofi Amoo-Gottfried
Executive Creative Director: Mariota Essery
Managing Director, Superette: Eli Velez
Group Creative Director: Julio D’Alfonso
Director of Brand Marketing: Brett Corrick
Senior Manager, Brand Marketing: William de Ryk
Manager, Creative Growth Strategy: Lila Abramson
Business Lead: Josh Lyberger
Brand Supervisor: Arika Jeter

Agency: Quality Meats
Chief Creative Officers: Brian Siedband & Gordy Sang
Creative Directors: Jamie Stark & Maxx Delaney
Head of Production: Autumn Childress
Executive Producer: Cate McManus
Account Director: Chloe Sloofman
Business Affairs: Emily Goodman

Production Company: Furlined
Executive Producer: David Thorne
Director: PACO
DP: Paul Meyers
Casting: Steam Films

Edit House: The Den
Executive Producer: Rachel Seitel
Post Producer: Kortney Rubottom
Editor: Tobias Suhm
Assistant Editor – Josh Miller
Colorist: Daniel De Vue
Post Producer: Sasha Pace
VFX / Online / Conform / Finish: Trafik
Finishing Producer: Stephanie Allis
VFX Artist: Sean Anderson
Music: Songs For Film & TV
Composer: Turreekk
Sound Design & Mix: Dusty Albertz

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