Legacy apparel brand Original Penguin’s Spring ‘23 campaign “Original Good Time” puts the OG back in Original Penguin and showcases the brand as a lifestyle brand that goes beyond its legacy in sportswear by creating a world where Original Penguin is synonymous with aspiration and good times.
The tongue and cheek campaign by creative agency of record YARD NYC champions confidence, style, and a love for a life well lived. It launched across social, digital, and OOH earlier this week.
This professional campaign titled 'Original Good Time' was published in United States in February, 2023. It was created for the brand: Original Penguin, by ad agency: YARD NYC. This Integrated medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 8 months ago.
Blaise Cepis, Photographer/Director
Coquito Cassibba, Wardrobe Stylist
William Scott, Makeup
Dylan Chavles, Hair
Production Design: Set Machine
Editor: Danielle Schneiderman, Modern Post
Retouching: Giulia Scalese, Collecteur
Production, Alessia Gatti (Summer Days Productions)
Agency, YARD NYC