Description
KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading “fake game ads” cluttering your social feeds into actual playable mobile games.
With more than 100 million downloads of titles that never lived up to the ads that promoted them, KFC saw an opportunity: why not give gamers (and fried-chicken lovers) the real deal? By recreating the rolling-barrels saga, the giant-pin challenges, and that “trapped king” scenario, Original Fake Games delivers the fun and unpredictability those clickbait ads always promised but never delivered.
“Gamers know best what they want—so KFC is stepping into their world by turning those ‘fake’ ads into the real games they’ve always been curious about”, says Ahmed Arafa, Chief Marketing Officer at Yum. “We’re not just sponsoring or advertising; we’re offering something genuinely fun and unexpected that naturally fits into the gaming experience. Part of our strategy is to find unique and disruptive gaming ideas that will allow us to not only win but dominate in the gaming space. Both KFC’s Fake Games and Bribe Bucket offer much more than a fun gaming experience, but also disruption into the way brands look at gaming in the region”.
Joe Lahham, Managing Director at TBWA\RAAD, added: “This campaign flips a frustrating consumer experience on its head. We’ve taken the disappointment of fake ads and turned it into a moment of delight, proving once again that pushing creative boundaries leads to memorable brand experiences.”
The campaign goes beyond mere downloads; KFC is enlisting gaming influencers to test and review Original Fake Games, ensuring authenticity, driving word-of-mouth, and sparking conversation across social media. Clever digital placements also target audiences where fake game ads typically appear, with KFC’s real ads leading directly to actual playable content.
Original Fake Games are now available for free download on the Apple App Store and Google Play Store. Because why settle for fake ads when you can enjoy the real deal—one download at a time?
This professional campaign titled 'Original Fake Games' was published in United Arab Emirates in March, 2025. It was created for the brand: KFC, by ad agency: TBWA\RAAD. This Integrated medium campaign is related to the Food and Gaming industries and contains 7 media assets. It was submitted 11 days ago.
Credits
TBWA\RAAD
Joe Lahham (Managing Director).
Frederico Roberto (Executive Creative Director)
Cathrine Bannister (Chief Strategy Officer)
Ramez Rahal (Strategist)
Rodrigo Scapolan (Creative Director)
Farida Abdelaal (Arabic Copywriter)
Diogo Seibert (Senior Art Director)
Sanele Ngubane (Senior English Copywriter)
Leandro Werneck (Senior Art Director)
Omar Ibrahim (Art Director)
Romy Abdelnour (Head of Communications)
Tony Kayouka (Head of Social and Content)
Hamza Khan (Senior Social Media Manager)
Rand Hilal (Senior Social Media Executive)
Ahmed Hamza (Senior Account Director)
Richard Rao (Account Director)
George Oghgassian (Senior Account Executive)
Layla Adib (Account Executive)
Rony Skaf (Executive Digital Director)
Rabih Chehayeb (Senior Digital Manager)
Karim El Khoury (Digital Account Executive)
Diala Toska (Digital Account Executive)
Smithesh Krishnan (Senior Designer)
Seif Rashwan (Art Director)
Christin Jacob (Motion Designer)
Sugan Jeevarathinam (Finalizer)
Kalaiselvan Mariyappna (Finalizer)
Ezzat Habra (Creative Services Director)
Hearts & Science Media:
Rawan Hilal (Business Unit Director)
Vinay Gangwani (Growth Lead)
Reem Usama (Planning Manager)
Kamal Al Jabi (Senior Planner)
Mohamad Majed (Head of Investments)
Ali Jammal (Associate Director of Investments)
Alaa Ibrahim (Planning Executive)
Power League Gaming:
Dennis Slade (Account Director)
Mustafa Kannas (Communications Manager)
Pedro Murta (Account manager)
Abdul Rahman Hazem (Social media and influencer management executive)
Piloto
Alexandre Chalabi and Daniel Soro (Director)
Natalia Souza (Executive Producer)
Willian Sousa (Executive Production Assistant)
Regina Knapp (Commercial Director)
Roberta Frederico (Project Coordinator)
Rayssa Bernardi (Project Manager)
Marília Raffaeli (Project Manager)
Alexandre Chalabi (Post-Production Coordinator)
Thiago Biazzoto (Art Director)
Vini Capiotti and Anderson Nishimura (Ilustrator)
Marcio Canella and Cris Arbex (Editor)
Kevin Crauford and Lucas Garcia (Finalizer)
Victor Further and Pedro Lima Junior (Motion Graphics/Compositing)
Alexandre Mendes (Motion Designer)
Gigio Pelosi (Colorist)
Eterna (Games Development)
Denis Chernitsyn (CTO, Project lead)
Anton Anischenko (Project Manager)
Sergey Kurzov (Game Designer)
Andrei Snigur, Dmitry Grodo, Dmitry Bychkov (Unity Developers)
Victoria Boris (QA)
Kristina Chernyavskaya, Lena Mykoliuk, Ivan Sobodysh (2D/3D Art
Anastasia Savitskaya (UI/UX)
Vadim Shamma (Sound Designer)
