Description
Zimbabwe's quick service restaurant market is saturated with imitation. Copycat brands, lookalike products and borrowed messaging have become the norm, creating a landscape where distinction is increasingly difficult to achieve.
Rather than compete within that culture, KFC returned to the one thing no competitor could ever replicate: its Original Recipe™.
Before there were imitations, there was the Original Recipe™.
This brand-led campaign simply brought that truth back into focus. Originality isn't about looking or sounding different. It's about owning something nobody else can.
In a market overwhelmed by noise, the boldest thing a brand can do is say less.
This professional campaign titled 'Original' was published in Zimbabwe in June, 2026. It was created for the brand: KFC, by ad agency: Shift Engage. This Ambient, Content, and Design media campaign is related to the Food industry and contains 7 media assets. It was submitted about 2 hours ago by Creative Director: Brett Mead of Shift Engage.
Credits
Advertising Agency: shift ENGAGE
Creative Director: Brett Mead
Copywriter: Paida Dube
Strategist: Golda Mafemba
