Organic Intelligence Case Study Video
Description
Artificial Intelligence tools are revolutionizing how the world works, but this technology comes at a cost. AI data centers waste billions of gallons of water and disrupt the nature around them. AI data centers are poisoning our earth, but what if the solution comes from the Earth itself? Introducing Organic Intelligence by Apple, the first data center to be naturally grown, not built. Research shows that fungi can store information just like a computer chip. So we grew a massive network of mushrooms to store our own digital information on sustainability. But, we knew this change couldn’t happen overnight, so we did it one Apple device at a time.
This student campaign titled 'Organic Intelligence' was published in United States in May, 2026. It was created for the brand: Apple, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Electronics, Technology industry and contains 7 media assets. It was submitted about 4 hours ago.
Credits
Syracuse University, The Newhouse School: Syracuse, New York, USA
Art Director: Daniel Arougheti
Copywriter: Martin Beredo
