Coop Naturaplan

Organic by Nature

Agency: TBWA\Zurich


30 years ago, Swiss retailer Coop launched Naturaplan, the first organic brand in Swiss retail with strict organic guidelines. 2023 we are celebrating 30 years of pioneering work with a print campaign that shows what’s behind the products and cherishes their simplicity with no-nonsense art direction and straight-to-the-heart copywriting by saying: We are organic by nature.

This professional campaign titled 'Organic by Nature' was published in Switzerland in January, 2023. It was created for the brands: Coop and Naturaplan, by ad agency: TBWA\Zurich. This Integrated, OOH Outdoor, and Print media campaign is related to the Retail Services industry and contains 24 media assets. It was submitted about 1 year ago.


Advertising Agency: TBWA\Zurich, Switzerland
Chief Creative Officer: Manuel Wenzel
Creative Director: Susanne Weeber
Art Director: Monelle Aimée Kanza, Susanna Fill
Copywriter: Alina Biedermann, Jan Krohn

The Extra Step ...


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