ADVERTISING

Fanta

Orange Moon

Agency: Wunderman Thompson

Description

Fanta turned the moon into the world’s largest vending machine

During the early hours of Nov 8, a rare lunar eclipse – known by some as an Orange Moon – shone bright across the world. To coincide with the phenomenon (which is the last of its kind until March 2025), Fanta launched a social media campaign which turned the boring grey moon into the galaxy’s largest ever, deliciously orange, Fanta vending machine.

Fans in Mexico could use the world’s largest vending machine by taking a photo of the moon and sharing it on social media using the hashtag #Fantamoon and tagging @FantaMx. Community managers for Fanta Mexico verified photos to confirm (or deny) their legitimacy. Once the photo passed the test, a DM was sent with a code for people to redeem their free Fanta at partners McDonalds or 7Eleven venues.

This professional campaign titled 'Orange Moon' was published in Mexico in November, 2022. It was created for the brand: Fanta, by ad agency: Wunderman Thompson. This Experiential and Integrated media campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted 3 months ago.

Credits

Agency Lead: Wunderman Thompson

Global Chief Creative Officer: Daniel Bonner

Global Chief Creative Officer: Bas Korsten

Chief Creative Officer, North America: Tom Murphy

Global Executive Creative Director: Daniel Minaker

Global Executive Creative Director: Sebastian Tarazaga

Executive Creative Director: Jared Kozel

Associate Creative Director: Ransom Haywood 

Associate Creative Director: Fallon Parker

Senior Art Director:  Kimberly Blasnik 

Senior Copywriter: Lauren Cesar 

Editor, 3D Designer:  Ryan Rodinis 

Senior Head of Production: Rodrigo Sanchez

CEO, Wunderman Thompson New York, Global Client Lead, Coca-Cola, Sasan Saedi

Managing Director, Helder Santo

Senior Account Director: Dana di Lello

Community Management: Ogilvy

Managing Director, SL&E Lead LATAM: Kaleo Costa

Head of Social & Performance: Carlos Alonso

Media Agency: Mediacom

Head of Performance LATAM: Florencia Fornica

Influencer Marketing Lead Media House Coca-Cola:
Alfredo Leyva


Client: The Coca-Cola Company

Creative Strategy Lead, LATAM: Chiara Martini

Consumer Shopper and Media Manager: Ricardo Sanchez

Real Time Amplification Manager: Rodrigo Gayón

Sr. Manager McDonald’s LATAM: Diego Hernández 

eCommerce Sr. Manager: Christian Janeth Guerrero

Digital Commerce Sr. Manager: Aurora Amparan

7-Eleven Account Manager LATAM: Alejandra Castañón

Corporate Communications Manager: Mauricio Menese

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