Moments of Glory

Agency: Young & Laramore


Michigan-based pickleball paddle company Paddletek and its Creative AOR, Indianapolis-based Young & Laramore, have announced a new campaign launching on November 12 during the U.S. Nationals Championship: "Moments of Glory".

You don’t get the moments everyone talks about without the moments no one sees. The fist pump after a hard-fought point. The paddle-tap after a killer shot. The gold medal. The championship title. In the world of competitive pickleball, none of it comes easy. Behind every moment of glory, there are a thousand hours of work.

So our latest campaign for Paddletek is an ode to the part nobody sees. The long hours. The relentless practice. The headstrong refusal to give up. It’s not just a love letter to the sport. It’s a celebration of what it takes to reach the highest levels of play. And a reminder that Paddletek is the only choice if you wanna get to the top.

This professional campaign titled 'Moments of Glory' was published in United States in November, 2022. It was created for the brand: Paddletek, by ad agency: Young & Laramore. This Integrated medium campaign is related to the Sports industry and contains 6 media assets. It was submitted 11 months ago.


Trevor Williams – Principal, Group Creative Director
Jane Driver – Senior Writer
Chris Davis – writer
Derek Hulsey – Senior Art Director

Paul Schreiber – Videographer
Julia Breakey – Editor
Sara Frucci – Motion Designer
Taylor DeVault – Social Media Manager
Jeff Durham – Retoucher/Production Artist

Drone Operator – Robert Jager
Earshot Audiopost – Sound Design (video elements)
Source Sound — Music House
Lucian McAfee – Photographer
Carmen Lopez – Hair+Makeup


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