Description
Denny’s Canada is targeting hungry Canadians looking for something fresh and different with a new, improved lineup of burgers that celebrate the irresistible taste of 100% Canadian beef. The move was inspired by research that showed Canadian beef not only elicited increased perceptions on quality and taste, but also provoked a sense of pride.
The campaign focuses on Canadians taking their first bite, and the euphoric expression of pride that immediately follows.
A good burger can make you say ‘Oh’, but only one made with 100% Canadian beef can make you say ‘Ohhhh Canada!” We wanted to tap into that singular moment of burger bliss to connect the quality and flavour with our collective sense of national pride.”
This professional campaign titled 'Oooooooh Canada!' was published in Canada in January, 2025. It was created for the brand: Denny's, by ad agency: Full Punch. This Digital, Direct, and OOH Outdoor media campaign is related to the Food and Hospitality, Tourism industries and contains 8 media assets. It was submitted 5 months ago by Partner, President: Mike Leslie of Full Punch.
Credits
Full Punch
Partner, Chief Creative Officer: Chris Zawada
Partner, Chief Strategy Officer: Jack Dayan
Partner, Chief Executive Officer: Mike Leslie
Creative Director: Kyle Darbyson
Associate Creative Director: David Landreth
Brand Supervisor: Ruth Hurley
Agency Producer: Leah Fladgate
Assistant Producer: De'Andre Butler
Production
Photographer: Clinton Hussey
1st AC: Mark Gibbon
2nd AC: Brayden Rastard
Food Stylist: Jennifer Stamper
Wardrobe: Lucy Yun
Hair & Makeup: Anya Eliis
Retouching: Kevin Lanthier, Laara Cerman
