Description
This Scrub Daddy campaign is all about bringing a playful twist to your everyday kitchen chores. With its unique sponge material (FlexTexture®) that changes texture based on water temperature, Scrub Daddy is perfect for every dish, every time. But it’s not just about cleaning; we tapped into the name's cheeky connotations, crafting copy that plays on its functionality and flirty energy.
This student campaign titled 'Keep it Clean' was published in United States in January, 2025. It was created for the brand: Scrub Daddy, by ad school: Southern Methodist University. This Print medium campaign is related to the Household Products and Personal Accessories industries and contains 4 media assets. It was submitted 16 days ago by Creative Mind: Will McKinnie of Temerlin Advertising Institute .
Credits
School: SMU - Temerlin Advertising Institute
Art Director: Will McKinnie
Copywriter: Ross Yenerich and Bella Mac