Veet Veet Men


Agency: BETC


What are those two round shaped objects in the sky? Balloons? Chewing gum bubbles? Soap bubbles?
No. They are flying balls happy to be hair free thanks to Veet Men.

In addition to being an expert in female body hair removal, Veet has successfully managed to understand what is at stake when it comes to men’s private parts.

The result? A new bold innovation: the Veet Men new Intimate Hair Removal Kit.
A hair removal cream and a dermatologically tested aloe vera aftercare balm, specifically designed to remove body hair from men’s private parts.

To bring to life this irresistible proposition, BETC has imagined a bold, metaphorical and exhilarating odyssey of cute representation of male private parts (re)discovering a brand-new world of pure sensations.

Disrupting the archetypes of the category with humor, Veet goes beyond product benefit and introduces an inspirational and relatable sensorial experience.

Because when men’s private parts are free from body hair, completely smooth, with no unpleasant side effects, they feel things differently, they feel free to explore and enjoy more of life.

The launch of this innovation will be emphasized with an omnichannel ecosystem including TV, digital and POS, to be rolled out in Europe, Australia, New Zealand and Latin America.

This professional campaign titled 'Oodyssey' was published in France in June, 2022. It was created for the brands: Veet and Veet Men, by ad agency: BETC. This Film medium campaign is related to the Household Products and Personal Accessories industries and contains 1 media asset. It was submitted almost 2 years ago.


Campaign: Oodyssey
Advertiser: Reckitt
Brand: Veet Men
Brand Managers: Fulvia Baratelli, Celine Gustin, Pauline Gargam, Charles Bidaut
Ad Agency: BETC
Agency Managers: Dominique Verot, Delphine Lebleme, Patricia De La Torre, Alexia Mache
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Alasdhair MacGregor
Creative Director: Mathieu Nevians
Copywriter: Alexandre Toso
Art Director: Ludovic Labayrade
Art Director Assistants: Noan Roy, Arthur Paschini
Strategic Planners: Philippe Martin-Davies, Bilel Mahjoub
Traffic Manager: Marie-Caroline Pupin
TV Producer: Tanguy Dairaine, Felix Vroegop
Production Company: Soldats
Directors: Camille + JB
Producer: Pierre Cazenave-Kaufman
Sound Company: Diez Music
Music Composer: Franklin-Eric


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.