Barba Rija

Only for the brave

Agency: Ogilvy


What’s the best way to show that you’re a tough brave man, a Barba Rija man, like people in Portugal use to call them? Try and shave on top of a moving truck in one of Lisbon’s main avenues, and probably that will do the trick.
Clube Barba Rija is not for kids but for full grown men, so we created this daring video, with a real man instead of a stuntman, as a way to get people talking about this new online club that will help Portuguese men by delivering at their homes all they need for a perfect shave.

This professional campaign titled 'Only for the brave' was published in Portugal in April, 2014. It was created for the brand: Barba Rija, by ad agency: Ogilvy. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: OgilvyOne, Portugal
Creative Director: Jorge Coelho
Copywriter: Sérgio Costa
Art Director: Fernando Costa
Group Director: Vânia Anastácio
Account Executive: Cláudia Alexandre
TV Producer: Paulo Carrapito
Production Company: Lobby Film Production
Film Director: Telmo Martins


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