Children go online as much as adults do nowadays. The chances of meeting strangers online are more than actually meeting them in person. In these peices of communication, we are warning the parents to be aware of such ‘people’. The lollipop, chocolate and balloon are things that attract kids and things that strangers may use to befriend the children. They are emojis from various chatting apps. A series of posters was placed at several areas where parents come with their children. When Cyber Crime Awareness Society was approached by parents, they were instructed and taught how to prevent the prospective predators.
This professional campaign titled 'Online Predators, Chocolate, Online Predators, Candy, Onl...' was published in India in April, 2017. It was created for the brand: Cyber Crime Awareness Society, by ad agency: JWT. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: J Walter Thompson, Gurgaon, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director / Senior Vice President: Amit Shankar
National Creative Director: Sambit Mohanty
Creative Director / Art Director / Photographer / Illustrator: Deepak Malhotra
Copywriter: Ankur Kalita