Onion Remedies

Babaria launches its latest campaign 'REMEDIOS,' an ode to traditional onion-based remedies that have been passed down through generations. With a nostalgic, costumbrista approach, Babaria highlights these popular remedies that, while beneficial, come with some 'flaws,' like the smell and the tears.
The campaign is designed to emphasize the properties of Onion Shampoo. It transports us to typical household scenes, where the brand humorously highlights the limitations of these home remedies: the strong smell and the inevitable tears. With 'REMEDIOS,' Babaria connects with its audience through everyday situations that reflect tradition and popular culture. The scenes, filled with humor and realism, show how onions have been used over the years for all sorts of problems, from coughs to foot odor. However, the campaign brings to light what we all already know: the smell and the tears make these remedies not always the most practical.