Description
KIO’s first ever campaign 100% executed with AI. From developing the concept to selecting the spokesperson, creating the artwork, and even writing the copies, all aspects were generated with AI. This innovative approach guarantees consistency of messaging and visual identity, while enabling unique prompts for continuous evolution of the concept. Our programmatic and predictive AI tools are used to implement the media campaign.
This professional campaign titled 'ONE STEP FORWARD x USAIN BOLT' was published on March 28, 2023. It was created for the brand: KIO Networks, by ad agency: PICO LOVE. This 360° medium campaign contains 3 media assets. It was submitted over 1 year ago by Creative Director : Ricardo Rosales Fernández of Pico Love.
Credits
Agency: Pico Love
Client: KIO Networks
Group President: Sergio Rosengaus
Chief Executive Officer: Jorge Sapién Almada
Chief Sprint Officer: Usain Bolt
Chief Creative Officer: Pico Covarrubias
Chief Strategy, Comms & HR Officer: Érika Domínguez
Chief Marketing Officer: Ricardo Massa
Subdirectora de Marketing: Diana Álvarez Tafolla
Creative Director: Alejandro Alcaráz
Art Director: Alberto Alarcón
Account Director: Tania Villaseñor
Media Director: Fernanda Contreras
Planning Director: Diana Silva
Digital Strategy Director: Flor de María
Media: Jacobo Massri
Art: Dany Goyta
