Description
Over the years, the Access Bank Lagos City Marathon has climbed the ranks to become one of the biggest in Africa and the number one in Nigeria. Each year, the brand aims to inspire more people to register and participate. In 2022, using an emotional storytelling approach, the agency aimed to show inclusiveness for all categories of runners, regardless of age or social status.
This professional campaign titled 'Never Stop' was published in Nigeria in January, 2022. It was created for the brand: Access Bank Plc, by ad agency: Imaginarium Marketing Communications. This Film medium campaign is related to the Finance and Sports industries and contains 1 media asset. It was submitted 7 months ago.
Credits
Advertising Agency: Imaginarium Marketing Communications
Copywriter: Emeka Otoba
Creative Director: Jay Chukwuemeka
