The utility of "monthly expense" for household items is a sought-after area of consumer behavior in Pakistan. Any brand that can leverage and deliver on monthly value for money is likely to win consumer loyalty. Lemon Max had a tangible claim to this insight.
This professional campaign titled 'One Month, One Bar' was published in Pakistan in August, 2019. It was created for the brand: Lemon Max, by ad agency: VMLY&R. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 3 years ago by Strategist: Sarah of ARGONAUT.
Advertising Agency: Spectrum VMLY&R, Karachi, Pakistan
Strategist & Writer: Sarah Fahim