There are over 100,000 people in Halifax Regional Municipality in need of support. While that is a really big number, it can be hard for people to grasp the true scale. So we created several installations to visually show just how big that number is. These creations included a giant 107 foot long banner, a powerful video of a printer, and an impactful long scrolling website.
Each randomly generated name represents one person in our community lacking the safety, healthy food, housing stability, belonging, mental health support, or connection they need to live well.
This professional campaign titled 'One Hundred Thousand' was published in Canada in December, 2020. It was created for the brand: United Way Halifax, by ad agency: Wunder. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted almost 3 years ago by Creative Director: Stephen Flynn of Wunder.
Advertising Agency: Wunder, Halifax, Canada