Description
ESPN continues to revolutionize the sports media landscape with the launch of its latest campaign for the ESPN App, emphasizing its leadership position in the digital space for sports fans. The campaign debuted on June 12th during the NBA Finals Game 3 on ABC, with a full flight running through September 30th.
In a crowded market, the ESPN App stands out by offering a seamless, comprehensive sports experience from mobile to TV. The campaign highlights the ESPN App and its premium direct-to-consumer product, ESPN+, which provides exclusive live events, original programming, and much more.
Developed by BSSP, the campaign blends strategy with creative development, culminating in a suite of engaging video content and digital toolkits for ESPN. In its fifth year, the nationally awarded campaign
“One App, One Tap” takes a bold step with live-action elements featuring Shaboozey, ascendant genre-defying artist known for his seamless blend of country, hip-hop, trap, rock, and folk. Shaboozey, whose single “A Bar Song (Tipsy)” is currently in the Top 5 of the Billboard Hot 100, brings a fresh and dynamic energy to the campaign.
This professional campaign titled 'One App, One Tap featuring Shaboozey' was published in United States in July, 2024. It was created for the brands: ESPN and ESPN+, by ad agency: BSSP. This Digital, Film, and Integrated media campaign is related to the Sports and TV and Streaming Promos industries and contains 1 media asset. It was submitted 2 months ago.
Credits
Advertising Agency: BSSP (Butler, Stern, Shine & Partners)
Production Company: Los York
BSSP Agency:
Executive Creative Director: Sinan Dagli
Creative Director, Robyn Tenenbaum
Senior Art Director: Lauren Byers
Associate Creative Director: Justin Cannon
Senior Producer: Cade Wallace
Head of Strategy: Jake Bayham
Associate Strategy Director: Adrienne Johnson
Group Account Director, Sports and Entertainment: Kyle Rodriguez
Account Supervisor: Amanda Burtnett
Project Manager: Kelsey Oium
Senior Business Affairs Manager: Krista Horn
