American Express

Once in a Lifetime

Agency: Ogilvy


We partnered with Álex de la Iglesia to create a short film. And destroy it.
Background: We believe in the true value of experiences. That's why we decided to give our Platinum clients a truly unrepeatable one.
Idea: We got together with the film director and screenwriter Álex de la Iglesia to create a short film that was screened for the first and last time in an exclusive premiere for Platinum clientes only.
Right after its projection, Álex destroyed it. Now, it lives in the memory of those who watched it, and in the imagination of those who wanted to, but weren't Platinum members.
The clients that couldn't attend the premiere, had the possibility to follow the whole event via streaming at logging in with their Platinum cards numbers.

This professional campaign titled 'Once in a Lifetime' was published in Argentina in April, 2018. It was created for the brand: American Express, by ad agency: Ogilvy. This Experiential medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: Ogilvy, Buenos Aires, Argentina
Executive Creative Director: Maximiliano Maddalena
Creative Directors: Alejandro Blanc, Sebastian Graccioli
Art Directors: Nicolas Corvino Rius, Gonzalo Juri
Copywriters: Juan Manuel Fombella, Luis Gutierrez Araque
Illustrators: Juan Lagos, Alejandra Corzo
Production House: Oruga Cine, Pokeepsie Films


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