The number one wish this summer for French people is to travel more. And not on a deserted island but across the country. With 7 French cities among the top 10 dream places to visit in 2022, people are looking forward to rediscovering their country.
That's why Bouygues Telecom, along with longstanding ad agency BETC, is launching a new campaign highlighting the performance of its 4G and 5G networks. The quality of the cellular coverage is demonstrated through a road trip in which young people share precious moments with their grand-mother across the country.
From the Northern part of the country to the South, they share all the steps of their trip via FaceTime with their grand-mother, riding in her old RV, until reaching the climax of their journey: a virtual reunion between two former close friends.
Bouygues Telecom illustrates the power of its technology through a warm story that brings people closer and drives home the brand's communication platform.
The story is brought to life by the acute direction of Benito Montorio (Wanda) who manages to reveal the beautiful French landscapes throughout the spot.
This professional campaign titled 'On The Road' was published in France in May, 2022. It was created for the brand: Bouygues Telecom, by ad agency: BETC. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 3 months ago.
Campaign: On The Road
Advertiser: Bouygues Telecom
Brand Managers: Tanguy Moillard, Anne-Laure Dreano, Amandine Begasse
Ad Agency: BETC
Agency Presidents: Bertille Toledano, Stephane Xiberras
Agency Managers: Mathieu Laugier, Amelie Molter, Adrien Bletton, Coralie Lumeau
Executive Creative Director: Olivier Aumard
Art Director: Charles Dessaux
Copywriter: Sebastien Duhaud
Music Creative Director: Adam Ghoubali
Strategic Planner: Claire Bayet
Traffic Manager: Nathalie Sanseigne
Creative Producer: Sebastien Lintingre
Production Company: Wanda
Director: Benito Montorio
Post-Production Company: General Pop
Sound Company: GUM
Art Buyer: Stephanie Giordano
Photographer: Leon Prost