French telco brings back the memory of Johnny Hallyday for Christmas. n France, if there is one person that everyone agrees on, it's definitely Johnny Hallyday, aka the French Elvis. During his long and storied musical career, Johnny sold more than 110 millions records. His concerts gathered a total of more than 29 millions spectators. He earned 10 Victoires de la Musique – the French Grammy Awards. But what makes him really unique is his ability to unite French people of all creeds and horizons and cross over multiple generations with his music… and to last through the years. Even 4 years after his death, he remains very dear to French people’s hearts.
And because Christmas is the season when people feel the urge to be together the most, this year Bouygues Telecom wanted to pay a tribute to him and to all his fans everywhere in France. A good way for the telco company to celebrate what brings us together and also to bring some rock’n’roll music into people's homes.
This professional campaign titled 'Bringing you closer to what you love' was published in France in November, 2021. It was created for the brand: Bouygues Telecom, by ad agency: BETC. This Film medium campaign is related to the Electronics, Technology and Music industries and contains 1 media asset. It was submitted 9 months ago.
Advertising Agency: BETC
Agency Managers: Bertille Toledano, Mathieu Laugier, Sophie Roberts, Camille Menard
Executive Creative Officer: Stephane Xiberras
Creative Director: Olivier Aumard
Art Director: Rayhaan Khodabux
Copywriter: Remi Campet
Production Director: Fabrice Brovelli
Music Creative Director: Adam Ghoubali
Music Supervisor: Seril Farran
Strategic Planner: Alexandre Ben Soussan
Traffic Manager: Nathalie Sanseigne
Creative Producer: Sebastien Lintingre
Production Company: Division
Sound Company: GUM
Director: Rudi Rosenberg