Old Spice - P&G

Old Spice

School: ADxAD


The world is flooded with sexist deodorant ads, with women falling all over men using that particular product.

With the market evolving and the audience maturing, you can't keep serving them with an embarrassingly-exaggerated and sexist promise that no one desires.

Men do not want women falling over them, they want women falling for them.
Do we have that product yet?

Men do not want to be the 'Playboys' anymore, they just want to be men.
Do we have that product yet?

This student campaign titled 'Old Spice' was published in India in December, 2022. It was created for the brand: Old Spice - P&G, by ad school: ADxAD. This Digital medium campaign is related to the Beauty and Other industries and contains 1 media asset. It was submitted about 1 year ago.


Creator: ADxAD
Concept: Aakash Desai
Copywriter: Aakash Desai
Art Director: Devargh Mukherjee


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