Alfa-Bank set a task to Bickertstaff.654 to create calendars as gifts for the bank’s top clients.
There is a huge problem in Ukraine with deforestation. That’s why we offered not to print new calendars but to find old ones and give them a new life. Everything in this world is cyclical. And the years, identical to 2021 in the meaning of days, had already passed.
As a result, the bank's clients have received not just regular calendars but the actual museum specimen, and all Ukrainians got a web-museum about the history of calendar-art development. Also, the bank saved money, which were donated for a good cause.
This professional campaign titled 'Old New Calendar' was published in Ukraine in December, 2020. It was created for the brand: Alfa-Bank, by ad agency: Bickerstaff. This Direct medium campaign is related to the Finance industry and contains 5 media assets. It was submitted almost 3 years ago by dependent creative agency: Bickerstaff.734.
Creative Director: Ilia Anufrienko
Project Manager: Kateryna Soboleva
Senior Copywriter: Ilia Yankovsky
Designer: Viktoriia Moskofidi
Art director: Zdorova Alona
Website: Ribs studio
Calendars Searches: Yuliia Pichkarova, Khrystyna Chubrei