Old New Calendar

Agency: Bickerstaff


Alfa-Bank set a task to Bickertstaff.654 to create calendars as gifts for the bank’s top clients.
There is a huge problem in Ukraine with deforestation. That’s why we offered not to print new calendars but to find old ones and give them a new life. Everything in this world is cyclical. And the years, identical to 2021 in the meaning of days, had already passed.
As a result, the bank's clients have received not just regular calendars but the actual museum specimen, and all Ukrainians got a web-museum about the history of calendar-art development. Also, the bank saved money, which were donated for a good cause.

This professional campaign titled 'Old New Calendar' was published in Ukraine in December, 2020. It was created for the brand: Alfa-Bank, by ad agency: Bickerstaff. This Direct medium campaign is related to the Finance industry and contains 5 media assets. It was submitted almost 3 years ago by dependent creative agency: Bickerstaff.734.


Creative Director: Ilia Anufrienko
Project Manager: Kateryna Soboleva
Senior Copywriter: Ilia Yankovsky
Designer: Viktoriia Moskofidi
Art director: Zdorova Alona
Website: Ribs studio
Stamp: Printostan
Calendars Searches: Yuliia Pichkarova, Khrystyna Chubrei



Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.