In India, organ donation is considered to be inauspicious. People believe that after death, the body along with all its organs should experience the rituals of cremation and burial. It ensures the spirit is set free and is at peace.
But Indians also believe in rebirth and consider it to be holy. So to highlight this concept, Dentsu Impact, the Gurgaon based agency created a print campaign using visuals of grown men and women in fetal position inside a womb. The campaign showcased that by donating their organs, people could save lives, and more importantly, they could live in each of those lives and be reborn.
This professional campaign titled 'Old Man In Womb, Man In Womb, Female In Womb' was published in India in April, 2017. It was created for the brand: MFJCF, by ad agency: Dentsu. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: Dentsu Impact, Gurgaon, India
Chief Creative Officer / Copywriter: Soumitra Karnik
Idea Mentor: Santosh Padhi
Creative Director / Art Director: Ankur Garg
Copywriter: Twisha Ahuja
Photographer: Amol Jadhav
Additional Credits: Prasad Shetty, Chirag Doshi