Fundația Conservation Carpathia

Oh Christmas tree, green wannabe

Agency: Friends


In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum.

This professional campaign titled 'Oh Christmas tree, green wannabe' was published in Romania in December, 2016. It was created for the brand: Fundația Conservation Carpathia, by ad agency: Friends. This Content medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: Friends \ TBWA, Bucharest, Romania
Creative Director: Sorin Trâncă
Group Creative Director: Vladi Păunescu
Art Director: Mario Niculae
Copywriter: Roxana Tănăsache
Digital Director: Claudiu Jojatu
Digital Team: Ionuț Popescu, Vlad Mareș, Zoe Enculescu
Production Studio: Umbra Studio
Director of Photography / Editors: Iulian Ioniță, Călin Tîmb


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