As the only American-style India Pale Ale (IPA) to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is seemingly approved by everyone. Coupled with over 10 years of history, it's been the go-to IPA for beer drinkers across the mountain west since the early 2000's.
Cactus’ assignment was to develop a campaign that highlighted the beer's rich history as well as it's approachability. Our solution was simple: highlight all the walks of life who enjoy Odell's IPA on a regular basis. Whether you are a pirate, the Sasquatch or a dive bar connoisseur, you'll be right at home with a cold IPA in hand.
This poster series was displayed at the brewery on 8/3/17, IPA Day.
This professional campaign titled 'Odell IPA Day - Outdoorsman, Odell IPA Day - Festival Jun...' was published in United States in September, 2017. It was created for the brand: Odell Brewing Co, by ad agency: Cactus. This Print medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted over 5 years ago.
Advertising Agency: Cactus, Denver, Colorado, USA
Chief Creative Officer: Norm Shearer
Creative Director: Jim Morrissey
Senior Copywriter: Shea Tullos
Senior Art Director / Designer: Sarah Berkheimer
Associate Project Management: Jamie Sharp
Account Supervisor: Jon Barnett
Senior Production: Mark Tanner