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Odell Brewing Co

Colorado Lager

Agency: Cactus

Description

Advertising and design agency Cactus is handling all design, execution and media planning duties for the launch of Odell Brewing’s Colorado Lager, the company’s first-ever year-round lager. A Colorado exclusive, the beer hits the market this month with Cactus-created packaging and creative designed to stoke Centennial State pride.
“We love how Odell embraced creating a lager,” said Jim Morrissey, creative director on the account. “It’s further proof of how they embody the independent spirit of Colorado.”
Starting in April and running through June, Odell will run out-of-home placements heavily across the state. The work will span Fort Collins to Denver, with location-specific messages running inside Denver International Airport. Some messages will reach state lines bordering Wyoming and Arizona to let passersby know they’re about to enter “Lager Country.” A state exclusive, Colorado Lager will be available at bars and restaurants as well as liquor stores and stadiums.
Cactus deviated from iconic Rocky Mountain landscapes to pay homage to Lager’s heritage for the project. The design’s clean, bold look integrates traditional lager-inspired imagery with the Odell brand iconography. The red color scheme borrows from the Odell leaf logo, and to pay homage to the locals, Cactus worked in iconic Colorado activities and symbols as a wallpaper pattern around the can. The packaging is quintessentially Colorado, a tribute to this state and all the things that make it home.
Along with the creative and can artwork, Cactus designed social components for the brand.

This professional campaign titled 'Colorado Lager' was published in United States in May, 2018. It was created for the brand: Odell Brewing Co, by ad agency: Cactus. This Design medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 6 years ago.

Credits

Advertising Agency: Cactus, Denver, USA
Creative Director: Jim Morrissey
Associate Creative Director: Sarah Berkheimer
Senior Producer: Julie Mimmack
Senior Production Designer: Mark Tanner
Account Supervisor: Jon Barnett
Illustrator: Mona Caron

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