The "Ode to Mumbai" campaign is a celebration of the city's positive and evolving changes in behavior, culture, and infrastructure over the past couple of years. The city is adapting to new changes in a positive manner, which is welcoming news. Mumbai's unique features, such as the world-renowned Dabbawala Service and the busiest Local Train, make the city stand out globally.
Mumbai's diverse identity is evident in its largest Fish Market and the largest slum in Asia. The changing social norms and gender roles in the city can be seen in women wearing sarees and riding motorcycles on Hindu New Year. The city's love for cricket has given the world-class cricketer and legend Sachin Tendulkar. However, Mumbai is now exploring other sports, which is exciting for the city's young generation.
All of these changes are pushing Mumbai to a new young city in a positive way. The "Ode to Mumbai" campaign celebrates the city's evolution and inspires people to embrace new changes while maintaining the unique identity that makes Mumbai so special. Overall, the changes that the city is undergoing are welcome and showcase Mumbai's positive growth in behavior, culture, and infrastructure.
This professional campaign titled 'Ode To Mumbai' was published in India in February, 2023. It was created for the brand: Acko, by ad agency: Hungry Films. This Digital and Film media campaign is related to the Insurance industry and contains 1 media asset. It was submitted 8 months ago.
Agency+Production: Hungry Films
Director: Mahesh Gharat
Producer: Dharam Valia, Vjay Sawant
Director of Photography: Kartik Vijay
Music Director: Subhajit Mukherjee
Executive Producer: Siddharth Atha, Line Producer: Mazhar abbas Sayyed
AD: Anushri kulkarni, Abhay manachekar, Sawan vyas, Sneha bhairi
lyrics: Abhay Dakhane, Pradyumna Chauhan, Dharam Valia
Creative Consultant: Pradyumna Chauhan
Offline: Ravi Khandelwal
Grade: Vineesh Vjayan
Online: Santosh kc
Executive Vice President of Marketing - Acko : Ashish Mishra
AVP Marketing - Acko : Nitin Khanna
Deputy General Manager Marketing - Acko: Anuj Saraf