ADVERTISING

Corona

Ocean Care Billboards

School: Miami Ad School

Description

Microplastics now make up 80% of marine pollution. They’re too small to collect, too many to ignore—and they’re already in our water, our food, our bodies. Then science discovered something big: when mixed with vegetable oil and magnetite, microplastics become magnetic. So Corona took waste oil from cruise ships and created a safe, ocean-friendly formula. The only thing missing was a magnet. That’s where Ocean Care Billboards come in—underwater panels that attach to any boat and collect microplastics as it sails. What started as a simple solution became a growing movement, with people around the world joining in—turning every journey into a small act of ocean care.

This student campaign titled 'Ocean Care Billboards' was published on April 11, 2025. It was created for the brand: Corona, by ad school: Miami Ad School. This Ambient and Experiential media campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 11 days ago by Creative Copywriter: Tomás Daza.

Credits

Advertising School: Miami Ad School, Buenos Aires, Argentina

Art Directors: Adriana Paredes, Daniela Zuleta (Chulz)

Copywriters: Tomás Daza, Verónica Esguerra

Editor/motion: Matias Wong

Mentor / Creative Tutor: Laureano Grisotto

Client: Corona

ADVERTISING

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