ADVERTISING

Virgin Plus

Nothing More Convincing

Agency: Zulu Alpha Kilo

Description

Virgin Plus is the obvious choice for affordable mobile and internet – so obvious in fact, that the selling power of advertising tropes aren’t needed to convince you. That’s the premise of the newest brand campaign from Virgin Plus titled “Nothing More Convincing”, which provides a satirical lens on some of the most classic advertising tropes in the books.

The campaign features three spots to emphasize the affordability of mobile and internet services offered by Virgin Plus. Featuring kittens dressed in rock star costumes and wearing toupees, a bedazzled jingling duo, and ‘actor doctors’, this is not your typical telco campaign.

Virgin Plus tasked Zulu Alpha Kilo with creating a new campaign to follow the ‘Everyone Knows’ campaign from the (Obviously) platform launch in summer 2023. “Building on the success of the ‘Everyone Knows’ campaign, ‘Nothing More Convincing’ is a compelling sequel that seamlessly aligns with our brands’ distinctive voice and identity,” said Devorah Lithwick, Head of Brand at Virgin Plus.

A complete 360 campaign featuring OOH, radio, retail, digital display and social, ‘Nothing More Convincing’ is a OLV campaign with multiple :15 and :06 spots and bespoke content for Tik Tok. It’s also featured in five languages – English, French, Mandarin, Cantonese, and Hinglish, and leverages the same spokespeople from the 2023 ‘Everyone Knows’ campaign for the Québec and Chinese markets: Québec Comedian Antoine Vézina and host/influencer Patrick Chen aka ‘Tarzan’.

“We love that the concept works with multiple tropes and demonstrates the personality behind the brand. It strikes a balance between authenticity and comedy that contributes to the up-beat tone of the brand,” said Jenny Glover, ZAK’s Chief Creative Officer.

Zulu Alpha Kilo worked with agency partners LG2 to develop the French campaigns, and Dyversity on the Cantonese, Mandarin, and Hinglish versions. The campaign is running throughout Canada this summer.

This professional campaign titled 'Nothing More Convincing' was published in Canada in May, 2024. It was created for the brand: Virgin Plus, by ad agency: Zulu Alpha Kilo. This Integrated medium campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted about 2 months ago.

Credits

Client: Virgin Plus
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Jenny Glover, Brian Murray
Creative Director, Copywriter: Addie Gillespie
Creative Director, Art Director: Kevin Sato
Associate Creative Director, Art Director: Shaun Thomson
Associate Creative Director, Art Director: Nayla Alana
Copywriter: Mariia Kul
Design Directors: Dejan Djuric, Jeff Watkins
Designer: Ana-Marija Matic
Clients: Devorah Lithwick, Nic Poitras, David Kennedy, Miranda Urbanski, Winnie Hsiao, Negaar Hatami, Nicolas Chalifoux, Alice Lee, Emily Clarke, Emily Wong, Jessica Benzinger
Account Team: Jessica Hill, Jaya Rizzi, Sabrina Zavarise, Ela Profka, Nicole Pagano
Chief Strategy Officer: Maxine Thomas
French Agency: Lg2
Multicultural Agency: Dyversity Communications
Media Agency: Media Experts
Media Team: Audrey Desautels, Celine Chami, Michael Hamilton, Ilan Turecki, Nibedita Rajbangshi
Broadcast Agency Producer: Revital Grunberg
Integrated Producers: Tracy Wightman, Andrew Sekine
Retouchers: Nabil Elsaadi, Aron Harris
Studio Manager: Henry Eugenio
Studio Artists: Pavel Petrycki, Cecilia Bernasch
Animators: Cecilia Bernasch, Miguel Natividad
Production House: The Salmon
Directors: Adam + Dave
Executive Producer: Natalia Winardi
Line Producer: Jen Walker
Director of Photography: Maya Bankovic
Post Production Company: Zulubot
Editor: Max Lawlor
Post Producer: Lena Hamady
Colour Grading: Alter Ego
Colourist/Transfer: Wade Odlum
Colourist Assistant: Daniel Saavedra
Executive Producer: Hilda Pereira
Online: Bell Creative Production
Manager Creative Services/Lead Designer: Kevin Francisco
Production Manager: Lawrie Badger
Audio Post Facility/Music House: OSO Audio
Creative Directors: Harry Knazan, Daenen Bramberger
Sound Design: Leo Hicks
Engineers: Leo Hicks, Omid Geadizadeh
Producer: Jane Heath

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