Description
For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protégée offer, an alarm and remote surveillance system that makes it possible to make your home more secure.
While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange focuses on the serenity provided by Orange Maison Protégée in its new campaign. This campaign does not say much. Yes, not much, because that's what will happen at home, during your absence, thanks to its alarm and remote surveillance system. And that's also what it will cost you to subscribe to the Orange Home Protection offer.
The three TV films, directed by Laura Sicouri (Division), immerse us in three interiors. Through different moments of life captured, we observe that not much happens in the absence of the owners of the place... A hamster playing ninja in its cage, an answering machine taking a message, or a badly hung piece of clothing falling off the clothesline: little things, because these homes are secured with Orange Maison Protégée.
This professional campaign titled 'Not much to see' was published in France in March, 2023. It was created for the brands: Maison and Orange, by ad agencies: Marcel and Publicis Conseil. This Film medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Orange
Commercial & POS Communication and Creation Chief: Quentin Delobelle
Advertising Director: Ombline Thomine-Desmazures
Video Production Managers: Caroline Fortabat and Laurence Poucan
Print Production Manager: Kadija Hemici
Advertising Manager: Marie Tréguier
Marcel
Co-CEOs: Pascal Nessim and Charles Georges -Picot
Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov
Creative Director: Xavier Le Boullenger
Head of Digital: Eulalia Bartolomeu
Copywriters: Aurel Cablan, Awen Olivry, Mathis Serres-Giardi
Art Director: Mathis Serres-Giardi
Art Director: Morgane Prottengeier
Digital Art Director: Clément Lebon
Layout Artist: Christophe Gillon
Social Media Creative: Mathieu Borza
Associate Director: Eric Guillod
Account Director: Solène Raverdy
Group Manager: Marie Villemin
Strategic Planner: Margaux Grenouilloux
Project Director: Eva Castrillo
Project Manager: Rose Coignet
Publicis Conseil
Executive Creative Director: Fabrice Delacourt
Client Lead: Anne Dauvé
Production - DIVISION
Director: Laura Sicouri
Director of Photography: Paloma Pineda
Producer: Hélène Daubert
Set Designer: Clemence Janesky
Production Manager: Camille Havard-Bourdon
Editor: Tianes Montasser
Post Producer: Ludivine Le Briand (Everest)
Photographer: Yann Le Pape
Retoucher: Adrien Bénard
Sound Producer: Joël Tessonneau (Prodigious)
Sound Engineer: Olivier Vehert (Prodigious)
