Not all nights out are out

Agency: Le Pub Brazil


Heineken® and Le Pub Brazil are challenging the stereotype that gaming is an antisocial pastime – launching "Not All Nights Out are Out", a global campaign that merges gaming culture with the Heineken® brand’s social spirit, celebrating online entertainment as an important moment of socialization.

The campaign will be made up of a main film, titled "Just Another Night Out", as well as a number of other initiatives, including short ‘’side stories’’, in bar games and other creative activations.

The main film ‘Just Another Night Out’, directed by award-winning French director Frederic Planchon, tells the story of Alex and three companions. Using the city of São Paulo as a backdrop, the protagonist faces several unexpected challenges on their way to a night of fun with friends; just not ending in the expected classic bar scene associated with social moments.

This professional campaign titled 'Not all nights out are out' was published in Brazil in March, 2023. It was created for the brand: Heineken, by ad agency: Le Pub Brazil. This Integrated medium campaign is related to the Alcoholic Drinks and Gaming industries and contains 1 media asset. It was submitted about 1 year ago.


Sr. Director Global Heineken® Brand: Bram Westenbrink
Heineken® Global Communication Director: Agnieszka Gorecki
Heineken® Global Communication Manager: Guilherme Retz
Heineken® Brand Global PR Lead: Jonathan O’Lone
Heineken® Global Head Digital Consumer Innovation: Natacha Volpini
Heineken® Brazil CMO: Nabil Nasser
Heineken® Brazil Brand Director : Eduardo Picarelli
Heineken® Brazil Sr Brand Manager : Igor de Castro
Heineken® Brazil Brand Manager: Marina Awada
Heineken® Brazil Head of PR: Adriana Teixeira

Global CEO Le Pub, Global CCO Publicis Worldwide and CCO Publicis Groupe Italy: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini / Mihnea Gheorghiu
Chief Creative Officer Brazil: Felipe Cury
Global Executive Creative Director: Andrey Tyukavkin
Creative Director Brazil: Greg Kickow / Alex Adati
Associate Creative Director Italy: Stefano Zanoni
Associate Creative Director Italy: Roberto Ardigò
Copywriter Brazil: Andressa Cruz
Intern Art Director Italy: Thu Cao
Intern Copywriter Italy: Amilcar Silarsah Veerapen
Intern Copywriter Italy: Başak Özkeskin
Global Head of PR & Communication: Isabella Cecconi
General Manager Brazil: Ana Hernandes
Business Director Brazil: Jayme Neto
Group Account Director Italy: Ilaria Castiglioni
Global Account Director: Derek Muller
Global Data Strategist: Ilko Petkov
Global Strategy Director: Monica Radulescu / James Moore
Head of Strategy Brazil: Silvia Paes
Global Chief Production Officer: Francesca Zazzera
Producer Post Production Brazil: Marcia Lacazze
Producer Post production Italy: Sabrina Sanfratello

Production Company: Academy Films
Director: Frederic Planchon
DOP: Ruben Impens
Executive Producer: Simon Cooper
Producer: Dulcie Kellett

Editor: Sam Rice-Edwards
Game post production: MUVA
Post production: Prodigious Italy
Sound studio: DaHouse
Color: Jean Clement Soret - Company3


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