To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night.
This professional campaign titled 'Non-stop Escalator' was published on September 20, 2007. This Ambient medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: Grey, Hong Kong
Creative Directors: Paul Chan
Copywriters: Paul Chan
Art Director: V Lau
Photographer: Jonathan Wong, Lok Chan