Medical briefs aren’t usually fun and sometimes choke creativity, but we managed to break our creative minds free and release some fantastic ideas while working on this brief, so here’s how it went.
The products in our brief were “Nolaver” wound healing cream and anti-scar gel; it took so much effort to develop a concept that is out of the box, as they usually say.
Guess what? in the end, we placed the products inside the box but not any box; it was an emergency box.
In real-life situations, wounds and burns are considered emergencies due to the pain and suddenness of the incident, so we positioned our products in a heroic way where they save the day extremely fast, just exactly like the fire distinguishing boxes in public areas where we highlighted our main message and concept visually in a simple yet creative execution, sending a feeling that Nolaver is always near and will immediately save the situation in fast action all that should be done is to break the glass in case of emergencies.
This professional campaign titled 'Nolaver Creative Campaign' was published in Egypt in September, 2022. It was created for the brand: parkville Pharma, by ad agency: Develovent Advertising. This Design and Digital media campaign is related to the Pharmaceutical industry and contains 4 media assets. It was submitted over 1 year ago by Commercial Director: Ramy Emad of Develovent.
Advertising Agency: Develovent Advertising Agency
Art Direction: Akram Gamal, Bishoy Hany
Creative Concept: Nouran Saif, Nihal Abouzaid
Creative Lead: Reem Eissa
Commercial Director: Ramy Emad