It maybe is impossible, but with Bio-Cut, we made it happen; our objective was to assure the audience that their increased weight is not an obstacle between them and the activities they aspire to enjoy.
We built our concept mainly on exaggeration to grab the audience’s attention and evoke curiosity.
We placed gigantic animals where it’s impossible for them to fit into the places we put them in to showcase how effective Bio-Cut is in weight loss and to communicate our main message that our audience’s extra weight will not be an issue for them to go through their daily life.
This professional campaign titled '[Bio Cut] How Impossible Is It to Fit an Elephant into A Bird House?' was published in Egypt in September, 2022. It was created for the brand: Biophe, by ad agency: Develovent Advertising. This Design and Digital media campaign is related to the Pharmaceutical industry and contains 7 media assets. It was submitted 4 months ago by Commercial Director: Ramy Emad of Develovent.
Advertising Agency: Develovent Advertising Agency
Art Direction: Akram Gamal
Creative Concept: Nihal Abozaid
Creative Lead: Reem Eissa
Commercial Director: Ramy Emad