More and more development companies appear on Georgian market, offering consumers apartments “worth living forever." But not all of them meet international construction standards. Therefore, it might create various problems, such as low-quality wall insulation. It may lead to the situation, when neighbors are irritated and disturbed by each other. So, you have to put up with noise behind the wall, or change your place of living.
Unlike some development companies, Tbilisi Gardens offers consumers a special insulation layer for walls — mineral cotton, which blocks any type of row.
With our print we tried to say, no matter what you do at home, party hard or sleep deep, you don’t have to think about the privacy of your wallmate. We played on words: you can drum or you can dream - choice is yours. We wanted consumers to know, living in Tbilisi Gardens gives you the priority of not controlling the volume.
This professional campaign titled 'Noise Resistant Walls' was published in Georgia in October, 2018. It was created for the brand: Tbilisi Gardens, by ad agency: Leavingstone. This Print medium campaign contains 1 media asset. It was submitted about 5 years ago.
Advertising Agency: Leavingstone, Tbilisi, Georgia
Copywriter: Nincho Balanchivadze
Graphic Designer: Nanka Baghaturia
Art Director: Dato Msakhuradze
Chief Creative Officer: Levan Lepsveridze
Creative Group Head: Pavle Gabritchidze
Account Manager: Tako Moreira