Description
No tariffs and no potential price-hikes - just accessible, American-made products - that’s the message of WeatherTech’s new advertising campaign by long-time agency partner Pinnacle Advertising. The campaign consists of a series of three commercials that reinforce WeatherTech’s steadfast commitment to American manufacturing — and a compelling consumer benefit: no price increases due to tariffs.
“Since we first started working with WeatherTech over 12 years ago, our focus has been to tell their American-made story to consumers,” explained Mike Magnusson, CEO of Pinnacle. “This message has carried over in top-performing Super Bowl ads and in driving sales. This message continues to have an impact and greater relevance today given changing economic times.”
The new series of commercials for WeatherTech emphasize how their products are made in their Illinois-based facilities The initiative ensures consumers that WeatherTech products remain affordable and accessible, regardless of international trade fluctuations.
As global supply chains continue to fluctuate, WeatherTech, a leading manufacturer of automotive accessories, stands firm on a core brand promise: their products will remain unaffected by international tariffs. The company has a long-held reputation as a domestic brand, as they have been sourcing raw materials and manufacturing products in the United States for over 30 years. WeatherTech is consistent in its commitment and contribution to the local economy, with all facilities located in the Chicagoland area and an employment of over 1,300 American workers. The campaign celebrates these core values and invites consumers to do the same, highlighting the stability and reliability that domestic manufacturing provides.
About Pinnacle
Pinnacle Advertising is a full-service advertising agency dedicated to creating meaningful connections between brands and consumers through its belief in ‘The Creative Pursuit of Serious Results.” With expertise spanning strategy, creative, media, and analytics, Pinnacle partners with clients to deliver impactful campaigns that drive results.
About WeatherTech®
For decades, WeatherTech has delivered on its promise of quality and craftsmanship through a commitment to American-made auto, home and pet products. Globally renowned for its laser-measured FloorLiner™ and innovative CupFone®, the Bolingbrook, Illinois headquartered company continues to push industry boundaries through superior design, engineering and international brand recognition. More information can be found at weathertech.com.
This professional campaign titled 'No Tariffs' was published in United States in May, 2025. It was created for the brand: WeatherTech, by ad agency: Pinnacle Advertising. This Film medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 25 days ago.
