Description
In a world where home appliance brands race to promote cutting-edge features and technology, we chose a different path—a human-centered story that asks: What if comfort disappeared? What would the void look like?
This film explores the idea that emotional voids aren’t always caused by the absence of people. Sometimes, it’s the absence of comfort—the quiet reliability of everyday objects—that leaves the deepest mark. These are the things we see, touch, and depend on, often without realizing how much they mean—until they’re gone.
In the story, a woman decides to leave her home. But she doesn’t leave alone—she takes every source of comfort with her. Her partner returns to find not just an empty house, but a life stripped of Crafft. The space left behind says it all.
Maybe the void will be filled if she returns… or maybe it won’t.
This professional campaign titled 'Nothing Fills the Space it Leaves' was published in Iraq in March, 2025. It was created for the brand: Crafft, by ad agency: Noise In Head. This Film and OOH Outdoor media campaign is related to the Electronic Devices, Electronics, Technology, and Household Products industries and contains 5 media assets. It was submitted about 1 month ago by Creative Agency: Noise In Head.
Credits
Agency: @noiseinheadagency
Creative Director: @ghaithhassooni
Copywriter: @amin.humadi
Account Manager: @teebarawaf
Production House: @beelus
Director: @mustafaammerr
Producer: @h_barood97
Head of Production: @muhayman7
Director of Photography (DOP): @hussein_monaf
Art Director: @moh.algharb
Gaffer: @rawad_tariq
Director’s Assistant (D.A): @shany.saad
Director Team: @mohammed_hyal @3lawyferrari @moe.tariq
Production Manager: @younusahm3d
Production Coordinators: @albig_lami @humam_habibs @3bodyz__ @a_barood_
Key Grip: @abdullahayad95 @grip.iq
Editor: @idrismohammid
Colorist: @ahmed00essam_
Voice Over: @fatima_albeer0 @alzandstudio
Sound Design: @mod_km24
Custom Design: @karar_moury._
Prop Master: @abass_muayid
Art Department Team: @2_azt @sa3fsaad
Focus Puller: @abdulkhaliq_aljubouri
Camera Operators: @ali_al.mwla @omar8amer
Storyboard Artist: @rex.dellia
Sparks:
@ahmed_raheem1994
@mohye5656
@v.ij_1
@x.p0y
@ahmed7hanash7
Casting: @bas.cast
Makeup Artist: @fadia.mkp
Photographers / BTS: @ahmedallaban89 @4u.mk
