Hangout in the comfort of someone else's pool.
They have the pool, you bring the party.
Borrow the pool, better your barbecue.
Swimply is an online platform that allows users to rent and access pools by the hour. Our assignment was to take this "Airbnb" for pools and encourage pooless city dwellers to enjoy the pleasures of a pool without the commitment.
From summer barbecues to 13th birthday parties, our experiences at the pool are endless. The joys and memories made at the pool are precious, especially when you can't afford one yourself or simply don't have access to one. With Swimply, there is no fuss of pool expenses or maintenance. No pH strips or dead squirrels to scoop out. It's that simple. Bring the fun and leave the work at home with Swimply.
The end result of this campaign was an easy to absorb, relatable, and inviting series of posters. Everyone and anyone can appreciate the flexible nature of Swimply and the ease of being able to access a little fun for a few hours.
This student campaign titled 'No pool, no problem.' was published in United States in December, 2022. It was created for the brand: Swimply, by ad schools: Southern Methodist University and Temerlin Advertising Institute. This Digital, Outdoor, and Print media campaign is related to the Hospitality, Tourism, Recreation, Leisure, and Travel and Tourism industries and contains 3 media assets. It was submitted 10 months ago by Avery Le Voyer.
School: Temerlin Advertising Institute, Dallas, Texas
Art Director: Megan Ferm
Copywriter: Avery Le Voyer