Don't Text and Drive

In contrast to the guilt-trips we’ve all seen around the issue of texting-while-driving, this campaign takes a darkly satirical approach to showing how our obsession with technology blinds us to what is painfully obvious. We spoofed the typical TEDx / Apple Keynote-style presentation hosted by an overly-enlightened, techno-savvy guru who’s so “smart” that he proves himself to be a fool. And his adoring audience is no different—so enamored by innovation and convenience that they don’t even realize how desensitized they’ve become. Instead of being appalled, they applaud the tech guru for new inventions that make it easier to use our phones while driving, rather than simply putting our phones down.