When a child with a disability decides to chase the dream of becoming a Paralympic athlete, they will face all of sports challenges and then some. This film, with actual athletes, tries to show precisely this: what it is like to chase and reach the almost (but only almost) impossible objective.
This professional campaign titled 'No Pity' was published in Portugal in June, 2018. It was created for the brand: Portuguese Paralympic Committee, by ad agency: FCB. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: FCB, Lisbon, Portugal
Creative Director: Edson Athayde
Art Director: Eduardo Tavares
Copywriters: Edson Athayde, Viton Araújo
Production Team: BRO Films
Director: Mario Patrocínio
Photographer: Pedro Márquez
Producer: João Belmar